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300 of brand's blush, shadow, eyeliner, lipstick, lip liner and hair color product available.
September 13, 2018
By: Christine Esposito
Editor-in-Chief
L'Oréal Paris has launched a new augmented reality try-on tool. Powered by ModiFace, the “Try On” tool provides consumers with an innovative way to experience more than 300 of the brand's blush, eyeshadow, eyeliner, lipstick, lip liner and Colorista Semi-Permanent Hair Color shades directly from www.lorealparisusa.com website— no additional apps needed. The virtual tryout interface features photo-realistic color simulation, allowing consumers to virtually try-on hundred...
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